![]() ![]() A doctor might paint their waiting room light green to promote calm feelings in their anxious patients. The principles of color psychology are also used in designing optimal work, school, and living spaces. Branding and product design decisions are made based on how people respond to certain colors. Beyond color therapy, color psychology is used today in advertising and marketing. These connections were developed into the practices of art therapy and color therapy.Ĭurrent uses of color psychology. Goldstein and others promoted the idea that colors affected human physiology and actions. In the 1940s, the connection between people and colors was taken even further. This important work linked colors with emotions, opening the door for modern color psychology. In 1810, Johann Wolfgang von Goethe published The Theory of Colors. In his 1704 book Opticks, he presented the color wheel and described how each color is determined by a different wavelength of light.Īs scientific breakthroughs from Newton and others unveiled some of the mystery behind color, its power as a therapeutic tool was still being explored. Isaac Newton famously realized that white light is composed of many colors when he placed a prism in sunlight and saw a rainbow emerge on the other side. Color can now be understood in scientific terms. While the nature of color was not yet understood, its powerful effects were evident. Color was used in ancient Egypt, China, and Greece to evoke emotions, aid in spiritual practices, and treat a variety of conditions. ![]() People have long been fascinated with color and understood its power over moods and well-being. For businesses, color psychology informs decisions like product packaging and brand logos.Īncient origins of color psychology. It reveals how color plays a role in your moods and can even be incorporated into your wellness routines. Color and PsychologyĬolor psychology connects colors with emotions and behavior. Color psychology is the study of these and many other connections between you and color. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color quietly plays a major role in how you experience the world. ![]()
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